At some point or another, you've heard someone say (or perhaps you've said) that we should be running government like a business. We should work to maximize our revenues while minimizing unneeded expenses. The truth is that the government provides services that private sector businesses or non-profits would not. If they did, the cost to the person using them would limit who could use them. But I digress. Instead of focusing on revenues / expenses, though, government can and should operate more like a business in other ways. Namely, through customer service efforts. Every constituent / taxpayer is a customer - treat them like one.
Instead of getting ping-ponged throughout a building through a process that may not be familiar, more should be done to capture a constituent story and have that story follow them. If a person is trying to get a building permit and just happens to go to the wrong department, re-telling their story several times until they talk to the right person is unnecessary and inefficient. In retail, associates are often directed to go the extra mile - including escorting the person to the right area and helping connect them with appropriate staff. Government shouldn't be any different.
Establishing a well-known customer service policy for the city - and putting people first - builds a trust that can't be bought but earned. It also shouldn't be expensive. It really is a matter of setting the policy and enacting it. Technology can assist, but the people and process is much more important.
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